The soccer pitch in this Nike film by Wieden & Kennedy Tokyo and Portland is unlike any you've seen before. In these gritty, grey shots, it resembles more of a battlefield, featuring a fallen army of rival players, fans and riot police that are helpless in front of an unseen, fast force. But what could it be? Imperial Woodpecker's Mark Zibert directs.
Speaking of surreal films, another Creativity favorite is this Japanese one directed by Genki Ito to launch fashion designer Taro Horiuchi's spring/summer collection. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more