The agency reimagined the classic labyrinth game as a handcrafted, real-life version of Google Maps, where two players navigate a little blue ball through an elaborate 3-D cityscape. The ball checks into a barbershop, gets directions, rates businesses and essentially, shows off Maps' suite of products until it finds its way to its final destination.
The ad is similar to recent Google work in that it displays complicated technology without using flashy graphics but by translating virtual projects into analog, real-world objects.
Separately, this week at CES, B-Reel previewed an actual Google Maps game, through a promotional video that shows the game as being quite similar to the labyrinth version in the Venables spot -- navigating a ball through different courses. The game is developed for the Google+ Games platform and runs on WebGL, according to B-Reel.
For more on this work, visit Creativity -Online.com.