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Virgin Atlantic's Latest Brand Extension: Lipstick

Red Shade Will Match Crew Uniforms

Published on .

Virgin Atlantic is launching its own lipstick, a red shade that will match the crew uniforms. It also contains a special "pearl powder" that will hydrate the lips of frequent fliers.

Called "Upper Class Red," the product was created by beauty brand bareMinerals. It was created to introduce the airline's Upper Class Cabin. All-female cabin crew will sport the shade on the first flight featuring the cabin from London to New York.

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