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Volkswagen and AlmapBBDO Ask You to Stay Original, Even With Your Music

Creativity Pick of the Day

Published on .

To highlight that its cars are made up of 100% original parts, Volkswagen makes good use of those pesky YouTube banner ads.

Agency AlmapBBDO placed banners on YouTube videos that copied -- sometimes badly -- well-known songs, including Michael Jackson's "Thriller" and Corona's "Rhythm of the Night."

When users clicked on the banners, they were taken to the original song's video clip.

For more on this work, visit Creativity -Online.com.

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