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Web Film 'Sh*t Kids Say' Shines a Light on Child Abuse

Creativity Pick of the Day

Published on .

U.K. child-abuse-prevention charity NSPCC enlisted "Skins" director Amanda Boyle and London agency Inferno for this heartbreaking web spot, highlighting that many people wait too long to report suspected child abuse.

Called "The Sh*T Kids Say," the film begins with children spouting amusing and perceptive things, then shifts to darker statements.

NSPCC research found that most people ignore concerns about a child's safety for about a month before calling the charity.

For more on this work, visit Creativity -Online.com.

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