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Yves Behar's Fuseproject Redesigns Nivea Products

Published on .

Skincare brand Nivea has undergone a redesign through Yves Behar's fuseproject that aims to take the 102-year-old brand back to its classic roots. The new look harks back to the brand's traditional tin and its classic white Bauhaus-era lettering, with a more cohesive design across the range. Caps and closures are rethought in the blue Nivea color, with the redesigned logo embossed on the material.

The new packaging is also recyclable and uses up to 15% less material overall, in line with parent company Beiersdorf's goal of reducing its carbon footprint.

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