Are you as fluffy as a dessert, or as substantial as eggs? McCann CCO Linus Karlsson, 72andSunny President John Boiler, Party's Masa Kawamura and others discusses how technology has helped to reaffirm the importance of creativity, and how it changes the scheme of things at their respective shops. Also, Amusement Park's Jimmy Smith on the payoffs of persistence, and AKQA CCO Rei Inamoto on what Japan--and Sweden, have over their U.S. counterparts.
Check out more from the roundtable here, including discussion on the significance of campaigns (P. 1 and P. 2), and the digitally-inspired M.O. at Google Creative Lab.