×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

What's in a Story

Published on .


In the latest episode from the Creatives Roundtable, Party's Masashi Kawamura, Ale Lariu of SheSays and Shout, AKQA's Rei Inamoto, 180 L.A.'s William Gelner and others continue the discussion about what "campaign" really means today, and question the usefulness of the word "storytelling" when it comes to the work.


Check out the part one of the campaign discussion, a glimpse at the inner workings of Google Creative Lab and more from the roundtable here.

Most Popular
In this article: