In the latest episode from the Creatives Roundtable, Party's Masashi Kawamura, Ale Lariu of SheSays and Shout, AKQA's Rei Inamoto, 180 L.A.'s William Gelner and others continue the discussion about what "campaign" really means today, and question the usefulness of the word "storytelling" when it comes to the work.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more