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Are You Fit for Google Creative Lab?

Published on .

Chrome Fast. That's the tag of one of Google Creative Labs' most notable pieces of work (created with BBH, N.Y.), but it's also an apt description for how the Lab itself works. At the Creatives Roundtable, ECD Robert Wong discusses the streamlined processes at GCL, and how the Lab chooses its agency partners.


Check out more of the creative leaders' discussion about campaigns and Steve Jobs' passing, as well as previous roundtables here.

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