Chrome Fast. That's the tag of one of Google Creative Labs' most notable pieces of work (created with BBH, N.Y.), but it's also an apt description for how the Lab itself works. At the Creatives Roundtable, ECD Robert Wong discusses the streamlined processes at GCL, and how the Lab chooses its agency partners.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more