Chrome Fast. That's the tag of one of Google Creative Labs' most notable pieces of work (created with BBH, N.Y.), but it's also an apt description for how the Lab itself works. At the Creatives Roundtable, ECD Robert Wong discusses the streamlined processes at GCL, and how the Lab chooses its agency partners.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more