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FROM CREATIVITY: Whither the Interactive Agency?

Published on .

The Future of the Interactive Agency
The Future of the Interactive Agency

What, indeed, is happening to the interactive agency? Will it be swallowed up by integration? Creativity's Richard Ho gets with R/GA's Nick Law, Crispin, Porter + Bogusky's Jeff Benjamin and TribalDDB's Matt Freeman to suss out where that series of tubes leads.
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