Iconoclast has rapidly emerged as one of the go-to shops for fresh talent with unique points of view. Building off their decorated music video and interactive experience for Pharrell's "Happy," which earned a 2015 Grammy and 2013 Cannes Cyber Grand Prix, directing collective We Are From L.A. took its signature, fun-filled point of view to a number of big brands. It teamed with BETC Paris on a stylish celebration of all things French for Air France and captured Chuck Taylors around the world in Anomaly's colorful anthem film for the new "Made by You" campaign. The duo also directed an energetic pair of ads for Grey London's debut work for Vodafone, including one featuring some extremely talented breakdancing prep school kids.
Matthew Frost, director behind several surprisingly funny fashion films for brands from Viva Vena to Vogue, brought his flair for capturing talent in unexpectedly funny, personal scenarios to Vs. Magazine, in the brilliant stab at selfie culture starring Kirsten Dunst. Then Nike and Wieden & Kennedy Portland leveraged his talents an uplifting ad for the women's line, with equally impressive results. The spot depicted real women exercising, the experience made all the more human by voiceovers of their inner thoughts that go from worry about too many mirrors and the models that just walked into the gym to more satisfied expressions of achievement.
Director Gustav Johnson was also on the scene to capture the amazing stunt pulled by Forsman & Bodenfors and soccer pro Zlatan Ibrahimovic pulled for U.N. World Food Programme. During a Valentine's Day game, tthe Paris Saint-Germain player took off his shirt and received a warning for disrobing. His grabbed headlines of course, but that was the point. On his body he had tattooed the names of real people starving in countries from Bolivia to Syria -- and the day after the game, at a press conference in Paris he revealed his fight against world hunger.
He also joined Mr. Frost in directing for Vogue's "Unscripted" series, this time, on "Just a Minute." The understated film stars Fifty Shades of Grey star Dakota Johnson, who dawdles in her dressing room and has a flirty conversation with a P.A. pretending to be her conscience in order to get her to hurry up.
On the automotive front, artsy talent Edoaurd Salier teamed with CAA Marketing to depict the car of the future in a Chevrolet tie-up with Disney's film "Tomorrowland." The film shows an ever-evolving car moving down a production line to finally become the 2016 Volt.