O Positive has become the go-to shop for the best comedy in the business. The company had an outstanding showing on the 2014 and 2015 awards circuits, coming in second for the Cannes International Festival of Creativity Palme D'Or in 2014 and pulling in loads of accolades for campaigns such as HBO Go's "Awkward Famiy Viewing," out of SS+K and directed by David Shane.
Mr. Shane carried on with his funny business in hilarious ads for BMW, via KBS+, including "Cute Cottage," in which a vacationing couple's leisurely drive looking for a bed and breakfast goes awry when they come upon a decrepit abode, with a creepy door-greeter to match. His gut-busting run on ESPN continued with more hilarious ads, including one starring Metallica, now out of a job because Mariano Rivera (and his anthem "Enter Sandman") have retired. Online medical scheduling service ZocDoc also got the Shane treatment in comedic spots via Goodby, Silverstein U Partners in which patients struggle to hide the embarrassing details of their conditions while making doc calls at the office.
Mr. Shane also showed off his talent skill on new short films, including "Plane Crash," a twist on the starving, stranded survivors tale and "Second Thoughts," about a cult leader who has an a drastic change of heart just as his sheep are about to travel to the next life together.
Founding Director Jim Jenkins was in peak form, directing Snickers' Brady Bunch-themed take on "You're Not You When Your Hungry," starring Danny Trejo as a very pissed off Marcia and Steve Buscemi as Jan. He also shot NBA stars with short-term memory, for a Foot Locker back-to-school ad, and threw about every sports ad cliche into one hilarious pot at the hands of pro baller Russell Westbrook for the brand's spot promoting the Air Jordan 29 shoe.
Director Kenny Herzog has really come into his own as a comedic master, evident in more spots for Foot Locker, including an ad starring Manny Pacquiao, who mistakes two buddies' talk about the brand's "Week of Greatness" for confirmation that his most formidable foe (presumably Floyd Mayweather) has agreed to fight him. Pacquiao's trainer, Freddie Roach, went on to tell Sporting News that he believed the ad helped convince Mayweather to actually agree to a fight. Mr. Herzog followed the original with a sequel, "It's Really Happening feat. Manny Pacquiao," which riffs off the prizefighter's confusion in the previous ad, as well as the fact that the big face-off with Mayweather really was going to happen.
Other highlights came from roster newcomer Brian Billow, who looked way, way into the future with McCann-Erickson New York and the AICP in comical promos starring creatives leaders such as Gerry Graf, Tor Myhren and Tiffany Rolfe as crusty old seniors, reflecting on their careers.
Jonathan Klein also captured zealous music fans recreating their music idols' show performances for TBWA/Chiat/Day/L.A.'s "Grammy Effect" campaign, while Peyton Wilson directed a pensive, poignant film about "first love," for the Nature Conservancy, featuring a poetic voiceover from Jessica Chastain.