It was an incredible year for Park Pictures' Lance Acord, winning the 2014 Emmy for Outstanding Commercial for Apple's Misunderstood, the heartfelt holiday spot featuring a loner teen who makes his family a movie on his iPhone. Acord followed it up with another moving Christmas ad for the brand, The Song, http://creativity-online.com/work/apple-the-song/38208 featuring a girl and her grandma. Slightly more quirky but no less emotionally compelling was "The Boy Who Beeps" for GE out of BBDO New York, the story of a boy who can only communicate through beeping. And his Super Bowl spot for Nissan, "With Dad," had a nation bawling as he told the story of a racing driver and his son, once again demonstrating his talent for tugging at our heartstrings.
Also impressive this year was Alison Maclean, whose Not There work for No Ceilings, an initiative of the Clinton Foundation, out of Droga5, highlighted gender inequality. The spot features the voices of female celebrities including Cameron Diaz and Amy Poehler, whose physical presence is glaringly absent as we instead see empty seats, barren rooms and vacant staircases.
Director Lisa Rubisch also sensitively portrayed the tough hurdles exhausted, but dedicated women overcome when sticking to their fitness goals for Anomaly and Dick's Sporting Goods.
New signings included DGA-nominated directing team The Mercadantes, whose experimental short film Breath explores the way one breath encapsulates a single moment as well as the individual life force we all share. It took them a year to make it.