ACNE demonstrated its diverse skillset on a number of eye-opening campaigns this year. Director Tjorborn Martin delivered a deceptively funny ad for UNICEF Sweden in which death pulls a "Sound of Music" and sings about his favorite things -- sickness -- in an ad reminding that water-borne diseases that could easily be prevent by vaccination or medication kill 1,000 children each day.
Another highlight was an eye-tracking experiment it steered for Swedish realtor Svensk Fastighetsformedling, which revealed what people really pay attention to when they're viewing a potential a new home. One more Scandinavian campaign, for telecom company Telia, demonstrated the provider's high fidelity fiber connection by tapping musicians from the Gothenberg Symphony located in five separate locations to play a Mozart concerto.
In the U.K., the company teamed with Adam & Eve/DDB London on Virgin's Let It Fly, an interactive campaign that invited consumers to pack a suitcase, after which it would suggest their perfect destination. And for Walkers and AMV BBDO, the company helped devise "Tweet-powered" outdoor ads that appeared to show ex-soccer star Gary Lineker dishing out free bags of chips.