The Epoch lineup once again demonstrated an impressive ability to tell tales ranging from lighthearted, funny fare to emotional tear-jerkers.
Martin de Thurah truly has emerged as an A-Lister with his flair for nuanced storytelling. Droga5 turned to him again for its latest Hennessy's latest autobiographical saga, which chronicled rapper Nas' "journey through time" as he makes his way through various subway cars. He worked with Wieden & Kennedy Portland on its delightful yet equally depressing anthem for Weight Watchers, a melancholy portrayal of people's tricky relationship with food, set against a reimagining of the tune "If You're Happy and You Know It." The agency's New York office then tapped him to illustrate the weary tale of a jaded frequent flyer, who appears to have traveled the world so many times over that he's blind to the magic of the famous cities he visit. It's only when he steps into a Delta plane that he finally feels at home.
On a funnier note, Michael Downing joined 72andSunny to make iPhone users look pretty foolish as they're practically glued to airport walls recharging their phones, in a humorous ad for the Samsung Galaxy S5. He also captured women in dreadfully embarrassing moments for Thinkthin, including one scenario in which a bunch of ladies drool over a young hottie, only to discover that one of them is her son's buddy. Phil Morrison also produced more laughs, in new spots for 1-800-Contacts via Pereira & O'Dell featuring a pirate and nun who are not the cliches you'd expect them to be.
Jeff Preiss teamed with Hill Holliday on John Hancock's "Life Comes Next" campaign, a series of stories that start online and continue on the web. Each TV spot ends with a cliffhanger of a person at what appears to be a crucial life moment -- a man is called into his office by his boss, or a woman gets an important call as her high school daughter does her homework nearby--- and then viewers are directed to the web to see the possible endings.