Track Attack

Creativity picks the top tracks of the recent commercials crop.

By Published on .



Snuggle gets a new, more fashionable, scent.
1
SNUGGLE "SWIMPOOL BLISS"
Music Original track
Music Company Human, New York
Agency Lowe/New York

A stunning original that sounds vintage accompanies Euro-chic visuals from this surprising laundry product ad.



A suitcase travels cross-country.
2
VISA CANADA "LUGGAGE"
Music Original track
Music Company Groove Addicts
Composers Ran Pink, Gilad Ben-Amram
Agency Leo Burnett/Toronto

Leo creatives stepped away from the demo for this Visa spot and opted for a new track from Groove Addicts — an exotic yet fun Latin-tinged vocal and trombone mix that sets the pace for a bag's big international adventure.



Timbaland puts the music in this musical extravaganza.
3
KMART "JIMMY AND JENNY"
Music Original track
Musical Artist Timbaland
Agency TBWA/Chiat/Day/New York

Leaving achingly hip urban arcana to others, TBWA chose the feel good route for this undies spot which reminds consumers that There's More to Life than Underwear. Hip-hop helmer Dave Myers works a Timbaland-produced track that sticks to the brief: create a dance-centric romp for Kmart, but don't forget, Joe Boxer is everyday people. (Click here to read more.)



Mini shakes things up.
4
MINI "CARBONATION"
Music Licensed track
Music Company Natural Energy Lab/Stimmung
Song "Not Bad At All"
Musical Artist Steven MacDonald/Anna Waronker
Sound Designers Michael Anastasi, Michael Baird
Sound Design Stimmung
Agency Crispin Porter + Bogusky/Miami

Ex-Red Kross frontman serves up the consummate Motoring tune for Mini. (Click here to read more.)



Graffiti comes to life in this Asian campaign for Nike.
5
NIKE PRESTO "UPTOWN DIGITAL"
Music Original track
Musical Artist DJ Uppercut
Agency Wieden + Kennedy/ Tokyo

What is the sound of graffitti coming to life? W+K/Tokyo went to Japan's DJ Uppercut for the answer, which turned out to be an unclassifiable hybrid of hip hop and electronica. (Click here to read more.)



Coors mixes DMC, The Byrds, P.O.D. and The Scorpions into one big rock anthem.
6
COORS LIGHT "ROCK ON"
Music Mix of licensed tracks
Music Company DeepMix, Hollywood
Musical Artists P.O.D.; Run DMC; Scorpions; the Byrds
Agency FCB/Chicago

FCB and Deepmix run roughshod over musical eras and classifications in this homage to rock and beer-fueled tomfoolery. (Click here to read more.)



This spot took home the Grandy at the 2003 Andy Awards.
7
VW "SQUARES"
Music Original track
Musical Artist J Ralph
Agency Arnold Worldwide, Boston

Musician J Ralph returns for VW, with a track that conveys the repetition and claustrophobic angst of a world of squares.



H2: Soapbox hero.
8
HUMMER H2 "BIG RACE"
Music Licensed track "Happy Jack"
Musical Artist The Who
Sound Design Lost Planet Editorial
Agency Modernista, Boston

The Who's "Happy Jack" provides the perfect musical backdrop to this Rushmore-esque tale of rugged individualism.



Levi's: A hot rod rodeo.
9
LEVI'S "CAR"
Song "Crazy Beats"
Musical Artist Blur
Agency BBH/New York

The Fatboy Slim-produced Blur track is a noisy, old-style guitar bustup, perfectly in keeping with the spot's fine blend of heritage and hip.



Basketball is a battlefield.
10
NIKE "BATTLE"
Music Original track
Musical Artist Neptunes
Agency Wieden + Kenned/Portland

This follow-up to the celebrated "Freestyle" employs the same compelling basketball and beats choreography, but this time the action is on the street and the Neptunes provide the appropriate accompaniment.
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