Although BBDO New York remains best of breed when it comes to television work--spots like "AAAAAA Auto Repair," for Fedex, "Hungry Eyes" for M&Ms. AT&T's "Spider" can withstand repeat viewings and still elicit laughs, the David Lubars-led shop continues to make good on its mission to innovate on the integrated and multiplatform front.
For Guinness, the agency gave new life to the dead horse that is the QR code with a design twist that placed codes on glasses, only activated when the glass is full of the dark liquid.
The agency also freshened up the out-of-home category with its work for Gillette, using Derek Jeter as the face of "The World's Biggest Shave." Every day, for an entire month, Jeter's face was painted over with scruff, lathered up and then shaved, in what might be the largest non-product demo ever.
For Autism Speaks and The Ad Council, the agency educated the public in a non-preachy and moving way by way of an interactive billboard. It invited passersby to engage with the girl featured within--only to find that they can't--a telling example of a key indicator of autism.
On a more whimsical note, a Valentine's push for AT&T was one of the year's best digitally "remote-controlled' moves: the agency created a Facebook app that let users submit their V-Day messages to be broadcast from the top of a mountain--by a professional Mountain Man Yeller. BBDO's longtime muse HBO continued to provide bloody good creative fodder, like "Dig Deeper," an interactive experience testing True Blood fans' show IQ, and the holiday-themed "Glamour Your Friends" app that turned your loved ones into fanged fiends.