During a vintage year for BBH's own creatives (with Rosie Arnold becoming head of D&AD and John Hegarty being honored with the Lion of St Mark award Cannes, as well as publishing a book, Hegarty on Advertising) the agency offered up first-class work for a long list of clients old and new. At 29 years old, BBH is one of the few agencies reliably able to marry solid campaigns for more conservative clients (such as British Airways' new multimillion pound brand campaign "To Fly. To Serve" with innovative thinking, such as creating a virtual playground for Robinson's Fruit Shoot which aims to merge the digital and the real worlds. Kids were given a real-life 'skills kit' containing microchips which let them record their scores online.
Another campaign that also infused real-world fun into the mix was a stunt at Victoria Station, for longtime client Lynx. The agency sent virtual "Angels" descending from the roof to play with commuters, rounding the idea out with VFX-driven ads directed by Rupert Sanders and effected by The Mill.
Several of its campaigns also cleverly combined music with humor. As well as a funny and inventive spot that slowed down Madness' Baggy Trousers, for Kronenbourg, we saw the return of the Yeo Valley musical famers in "Boyband," a spot that created social media buzz by breaking during the U.K. premier of 'The X Factor' and inviting consumers to take part in an online karaoke contest.
BBH notched up several major client wins in 2011, including Waitrose, The Guardian, and Dulux, previously known for their strong creative work at other shops. For another new client, Weetabix, BBH created cute family spot with-a-twist, "Fuel for Big days" as well as an Augmented Reality app, Weetakid. Meanwhile, it continued to branch out with the launch of a venture capital fund, The Black Sheep Fund, set up to invest in brand-centered businesses.