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BGH Microwaves: Musical Microwaves -- Best of 2011 PD/OOH #1

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Waiting for the tedious 'beep' of the microwave could be a thing of the past after Del Campo Nazca Saatchi & Saatchi, Argentina came up with this ingenious idea for BGH Microwaves, #1 in our print and design category. The company produced a limited edition of a thousand microwave ovens that played your favorite song when the food is ready (with endless possibilities for food-themed song choices, we reckon). The microwaves, which came with a USB port that you could just plug in, sold out immediately and will be made commercially available next year.

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