Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Call of Duty: The Vet and The n00b- #10 TV

Published on .

Jonah Hill and Sam Worthington show that there's a badass fighter in anyone, in the latest blockbuster spot promoting Activision's Call of Duty Modern Warfare 3, which went on shelves earlier this year. Created out of 72andSunny and directed by Peter Berg, the spot continues the "Soldier in All of Us" theme of Activision's previous all-star blowout, created out of TBWA/Chiat/Day, Los Angeles. Here, Worthington the "Vet" gives pointers to Hill, who in end turns out to be more than just your everday noob. The spot ranks number 10 in television in our Best of 2011.

Most Popular
In this article: