480 Converse All Stars take on a new role in The Canvas Experiment, an installation created out of Perfect Fools that ranks among the best OOH of the year. Each of the shoes is attached to a motor controlled by three synchronized servers, turning them into pixels within a 5.5m x 3.6m high fully-functional digital screen. According to the Perfect Fools blog, Converse is about creating a "world of engaging brand experiences with music, art and events," so why not make "the shoes themselves the experience?"
Check out the making of the campaign below.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more