480 Converse All Stars take on a new role in The Canvas Experiment, an installation created out of Perfect Fools that ranks among the best OOH of the year. Each of the shoes is attached to a motor controlled by three synchronized servers, turning them into pixels within a 5.5m x 3.6m high fully-functional digital screen. According to the Perfect Fools blog, Converse is about creating a "world of engaging brand experiences with music, art and events," so why not make "the shoes themselves the experience?"
Check out the making of the campaign below.
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