The Cosmopolitan Hotel in Las Vegas, which has won the Design Grand Prix at Cannes 2011, wows guests with features including a lobby that has giant 3D screens on its columns. Digital Kitchen, a collective of artists and designers, is behind the work.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more