We all know cats are after our milk. But what if they also had opposable thumbs? This UK spot from Cravendale created out of Wieden + Kennedy London, and ranking among the best work of 2011, imagines the scenario.
Having waved goodbye to its animated cow, pirate and cyclist characters, this spot kicks off a new campaign, Milk Matters, for Cravendale. Bertrum, the lead cat in the film, can also be followed on Facebook, and appears on a new website, TheMilkMatters, designed by Outside Line.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more