U.S. mags should take a cue from this work, which earns honors in our best of 2011 list. Duval Guillaume, Brussels created Fashiontag, a handy Facebook app that lets users find out where their friends got their outfits, for Belgian fashion mag Flair. Instead of tagging their friends, users tag their clothes or accessories. The app then posts questions about where they found the items to the friends' walls. The tagged items then appear in a special Facebook gallery, the best of which eventually end up in the pages of Flair magazine.
Read more about the app on Adage.com.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more