Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Flair: Flair Fashion Tag -- Best of 2011 IX #6

Published on .

U.S. mags should take a cue from this work, which earns honors in our best of 2011 list. Duval Guillaume, Brussels created Fashiontag, a handy Facebook app that lets users find out where their friends got their outfits, for Belgian fashion mag Flair. Instead of tagging their friends, users tag their clothes or accessories. The app then posts questions about where they found the items to the friends' walls. The tagged items then appear in a special Facebook gallery, the best of which eventually end up in the pages of Flair magazine.

Read more about the app on Adage.com.

Most Popular
In this article: