×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Foot Locker: Sneakerpedia -- Best of 2011 IX #3

Published on .

Foot Locker's Wikipedia for sneakers, out of Sapient Nitro, has every thing you may ever need to know about a certain shoe. It tells you brands, colors and type of shoes and also lets you write your own "Sneaker Stories." There is no option to buy the shoe, but the restrained marketing effort will definitely get sneakerheads to associate shoe power with Foot Locker. Second runner up in our interactive category in the Best of 2011.

Most Popular
In this article: