This Cannes Media Grand Prix winning effort out of Cheil Worldwide recreated the aisles of big box retailer Homeplus in subway stations with life size paste-ups. Commuters could then snap pictures of items they wanted in order to purchase them, and the products would automatically be shipped to their homes. #1 effort in IX in 2011.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more