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Homeplus: Subway Virtual Store -- Best of 2011 IX #1

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This Cannes Media Grand Prix winning effort out of Cheil Worldwide recreated the aisles of big box retailer Homeplus in subway stations with life size paste-ups. Commuters could then snap pictures of items they wanted in order to purchase them, and the products would automatically be shipped to their homes. #1 effort in IX in 2011.

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