One of the best spots of 2011 was this stunning spot by Japanese agency Drill Inc., promoting the wood-encased NTT DoCoMo SH-08C phone, set for launch later this year. The agency created a giant wooden xylophone in the middle of the forest. A wooden ball rolls down the instrument to play the keys, each of which make up individual notes of Bach's Cantata 147, aka "Jesu, Joy of Man's Desire." According to Drill Inc. creative director Morihiro Harano in the NYTimes, the xylophone was the real deal and no soundtrack was added.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more