One of the best spots of 2011 was this stunning spot by Japanese agency Drill Inc., promoting the wood-encased NTT DoCoMo SH-08C phone, set for launch later this year. The agency created a giant wooden xylophone in the middle of the forest. A wooden ball rolls down the instrument to play the keys, each of which make up individual notes of Bach's Cantata 147, aka "Jesu, Joy of Man's Desire." According to Drill Inc. creative director Morihiro Harano in the NYTimes, the xylophone was the real deal and no soundtrack was added.
E.J. Schultz on 11.25.2014