In our new feature, Creator of the Week, we give a nod to a company or person behind one of the week's most notable creative efforts.
In the case of this week's Creator(s) of the Week, it's two of the week's most notable creative efforts. Our honored creators this week are Wieden + Kennedy Portland's Ryan O'Rourke and Jason Bagley, the art director and copywriter behind one of the week's spot highlights, Nike's Human Chain.
The spot depicts athletes known and unknown in one continuous motion sequence – a sequence made up of a progression of discrete movements and featuring flubs and falls amid the athletic grace. The chain sequence gets at a few large sport (and life) themes –the repetitive rigor of training, competition with self, the importance of failure and one's reaction to it. Its message of getting up after being knocked down is also, seemingly, right for the larger U.S. economic and social zeitgeist.
Bagley was also a creative director on another of the week's brightest spots in spots- Old Spice's The Man Your Man Could Smell Like, which gets at themes of I'm on a horse.
O'Rourke and Bagley have made magic together before. They were the art director/writer team behind Nike Fate, one of the best spots of the 00s. O'Rourke was art director on another big Nike winner, 2007's Leave Nothing.Nike Fate