If you Google the words "Opening Ceremony," you'd most likely expect to find a spectacular show open for the massive global sports event. But even as Vancouver 2010 is well under way, the rapidly rising indie boutique of that moniker—our Creator of the Week— has bumped the international athletics celebration off the top of the search podium.
Oddly enough, it's the Olympics that gave Opening Ceremony its original inspiration. Founded by longtime pals Carol Lim and Humberto Leon, and based in N.Y., L.A. and now Tokyo, Opening Ceremony riffs off the mission statement of modern Olympics founder Baron Pierre de Coubertin. De Coubertin turned the Greek athletics contest into a business venture by merging sports, global competition and entrepreneurialism. Opening Ceremony's founders have applied that same thinking to fashion, bringing together an an eclectic mix of goods from little known designer names around the world and from more established fashion royalty. Each year, the boutique brings a new country to its "home team." It launched in 2002 with a collection of wares from Hong Kong, and since has moved on to represent countries like Britain, Brazil and Japan. The shop boasts its own home-grown products too, with its own line of basics and collaborations with other arbiters of style like Chloe Sevigny and director Spike Jonze.
In its most recent Jonze partnership, Opening Ceremony welcomed to its N.Y. storefront the robot lovers and props from the director's I'm Here short film, produced for Absolut out of TBWA/Chiat/Day. This continues a relationship that began when the boutique partnered with the director last fall on a line of clothing and goods inspired by his film Where The Wild Things Are.
Meanwhile, the brand continues to bring mystique to more established names. For the spring/fall, it joined Levi's to launch a new line of corduroy clothing, bringing in photographer Ryan McGinley to shoot a gorgeous fall-flavored campaign.