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100 Leading National Advertisers: 2008 edition index

Facts and figures on U.S. ad spending

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MARKETER TREES 2008
Explore the database of the 100 Leading National Advertisers Featuring U.S. ad spending, division sales, personnel, brands and agencies.

RANKINGS, ANALYSIS, CHARTS AND MORE
100 Leading National Advertisers
A ranking of the top 100 U.S. advertisers in 2007

Top 100's Ad-Spend Growth Grinds to Halt
LNA Report: Budgets eke out 1.7% rise; P&G breaks the $5B barrier, by Bradley Johnson

U.S. Advertising Spending Trends
How 2007 U.S. ad spending was split by medium
How 2007 U.S. ad spending was split by category
Total U.S. ad spending from Coen
Measured media: percent change since 2000

Top 200 Megabrands
By measured media spending in 2007

Top 200 Megabrands (alphabetically)

Total U.S. Advertising Spending by Medium
Media spending totals from TNS Media Intelligence and Universal McCann's Robert J. Coen for 2007 and 2006

Total U.S. Measured Advertising Spending by Category
Media spending totals from TNS by category for 2007

Top 10 Advertisers in 10 Media
Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet

Revenue Per Ad Dollar Spent for the 100 Leaders
U.S. revenue per ad dollar and advertising as a percent of sales, by category

U.S. Market Share Leaders
Marketers in key ad categories for 2007: Automotive, retail, restaurants, wireless, beverages, bottled water, beer, prescription drugs, personal care, household products, credit cards and movies

METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report

Leading National Advertisers Archive
1997 to present

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