100 Leading National Advertisers: 2010 edition index

RANKINGS, ANALYSIS, CHARTS AND MORE
100 Leading National Advertisers
A ranking of the top 100 U.S. advertisers in 2009

Top 100 outlays plunge 10%
Analysis by Bradley Johnson

U.S. Spending Trends 2010
100 LNA: % change in ad spend, 1999-2009
How 2009 U.S. ad spending was split by media

How top brands are driving Detroit
Analysis of megabrand spending. By Maureen Morrison

Top 200 Megabrands
By U.S. measured media spending in 2009

Total U.S. Advertising Spending by Medium
Measured media spending from Kantar Media
Media plus marketing services from ZenithOptimedia

Total U.S. Measured Advertising Spending by Category
Media spending totals from Kantar by category for 2009

Top 10 Advertisers in 8 Media
Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable, spot TV and internet based on measured media

U.S. Advertising as Percent of Sales
For the 100 LNA by category

U.S. Market Leaders
Marketers in key ad categories for 2009: Automotive, retail, restaurants, wireless, beverages, beer, prescription drugs, personal care, household products, movies and credit cards

METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report

Leading National Advertisers Archive
1997 to present

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