This online version includes Marketer Trees, a database showing extensive and exclusive content—company profiles, brands, agency assignments, executives and estimated ad spending. Ad Age started the LNA report in 1956.
MARKETER TREES 2011
Explore database of the 100 Leading National Advertisers
Featuring U.S. ad spending, division sales, personnel, brands and agencies.
Updated in December 2011, for Ad Age Annual 2012.
RANKINGS, ANALYSIS, CHARTS AND MORE
100 Leading National Advertisers
A ranking of the 100 largest U.S. advertisers in 2010
Ad Spending Surges 8.8% in 2010 for Nation's Leading Advertisers
Budgets rebound from 2009's 10.2% recession plunge.
But faltering economy in 2011 could put pressure on marketing spending.
Also includes chart: U.S. spending trends, 2000 to 2010
Analysis by Bradley Johnson
U.S. Market Leaders
Marketers in key ad categories for 2010: Automotive, retail, restaurants, wireless, beverages, beer, prescription drugs, personal care, household products, movies and credit cards
Top 200 Megabrands
By U.S. measured media spending in 2010
A Graphic Look at Media Spending of the 200 Largest Megabrands
Plus : Megabrand winner and losers in social media. By Matt Carmichael
Total U.S. Advertising Spending by Medium
Measured media spending from Kantar Media
U.S. Advertising and Marketing-Services Spending Forecasts
ZenithOptimedia looking ahead to 2012
Total U.S. Measured Advertising Spending by Category
Media spending totals from Kantar by category for 2010
Top 10 Advertisers in Eight Media
Top spenders from broadcast TV networks, cable TV networks, spot TV, magazine, newspaper, internet, radio and outdoor based on measured media
METHODOLOGY AND MORE INFO
How Ad Age compiled this report
Leading National Advertisers Archive
1997 to present
Contact customer service regarding print, digital or DataCenter subscriptions or to purchase additional copies.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.