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100 Leading National Advertisers 2012 edition index

Facts and figures on U.S. ad spending

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100 Leading National Advertisers is Ad Age 's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age on June 25, 2012, published the 57th annual 100 Leading National Advertisers report in print and online.

This online version includes Marketer Trees, a database showing extensive and exclusive content—company profiles, brands, agency assignments, executives and estimated ad spending.

MARKETER TREES 2012
Explore database of the 100 Leading National Advertisers
Featuring U.S. ad spending, division sales, personnel, brands and agencies.
Updated in June 2012 for 100 Leading National Advertisers 2012.

RANKINGS, ANALYSIS, CHARTS AND MORE
100 Leading National Advertisers
Ranking of the 100 largest U.S. advertisers in 2011.

Top Marketers Increased 2011 U.S. Ad Spending by 4.8%
Traditional media are losing out as big spenders shift money into disciplines that let them connect directly with consumers.
Analysis by Bradley Johnson
Includes chart: U.S. spending trends, 2000 to 2011.

How Google Became a $2 billion Global Advertiser
The search leader and three other rulers of the internet domain are now among the biggest ad spenders.
Analysis by Bradley Johnson

U.S. Market Leaders
Marketers in key ad categories for 2011: automotive, beer, beverages, credit cards, household products, movies, personal care, prescription drugs, restaurants, retail and wireless.

Top 200 Megabrands
Most-advertised brands by U.S. measured-media spending in 2011.

Total U.S. Measured-Media Advertising Spending by Medium
Measured-media spending from Kantar Media.

U.S. Major-Media and Marketing-Services Spending Forecasts
ZenithOptimedia looks ahead to 2013.

Total U.S. Measured-Media Advertising Spending by Category
Media spending totals from Kantar Media by category for 2011.

Top 10 Advertisers in Nine Media
Top spenders from broadcast TV networks, cable TV networks, spot TV, syndicated TV, magazine, newspaper, internet, radio and outdoor based on measured media from Kantar Media.

METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report.

Leading National Advertisers Archive
1997 to present.

The Marketer Trees database and expanded Leading National Advertisers online report are part of premium content available to Ad Age DataCenter subscribers. Please visit AdAge.com/subscribe or email customerservice@adage.com for subscription information.

To order copies of Ad Age 's June 25, 2012, print edition, including the Leading National Advertisers report, please email customerservice@adage.com.

INDUSTRY CONTACT LIST
Ad Age 's exclusive 2012 marketer executive contact list is available for purchase. Ad Age DataCenter subscribers qualify for a discount. Download names, titles and contact information for more than 2,500 marketing executives at the 100 Leading National Advertisers.

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