100 Leading National Advertisers: 1998 edition index

Facts and figures on U.S. ad spending

Published on .

100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age started the LNA report in 1956.

RANKINGS, ANALYSIS, CHARTS AND MORE
43rd Annual Report: 100 Leading National Advertisers
By R. Craig Endicott

100 Leading National Advertisers
Ranked by Total U.S. Ad Spending in 1997

Leaders ranked 101 to 200
Total U.S. measured ad spending by category & media
National ad spending by media
Revenue per ad dollar for 100 leaders
Top 10 Advertisers in 13 Measured Media
Market Share tables

MEGABRANDS RANKINGS
Sears Soars to the Top as AT&T Ad Investment Cools
By R. Craig Endicott

Vroom, Vroom: Detroit Muscle Punches Past Sliding AT&T
By R. Craig Endicott

Top 100 Megabrands
Megabrands 101-200

METHODOLOGY AND MORE INFO
Leading National Advertisers Archive
1997 to present

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