LNA 1998 Market Share Tables

From the 1998 Leading National Advertisers report

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Market share charts
1998 edition

Top 10 orphan food brands
Top 10 ready-to-eat cereals
Top 10 luxury sport-utility vehicles
Top 10 luxury autos
Public dealerships gain clout in U.S. auto sales
U.S. government's top advertisers
Top 10 soft drinks
Top 10 fast-food burger restaurants
Top 5 pizza chains
Top 10 toothpaste brands
Top 10 shampoo brands
Top 10 personal computer makers
Top 10 U.S. cellular phone services
Top 7 cellular phone makers
Top 10 retail companies: five-year TV ad spending review
Top 10 athletic footwear brands
Top 5 advertised Rx brands