100 Leading National Advertisers: 2006 edition index

Facts and figures on U.S. ad spending

Published on .

100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age started the LNA report in 1956.

MARKETER PROFILES 2006
Profiles of the Top 100: A 100-page pdf supplement
Contains financial returns, division sales, personnel, brands and agencies.

RANKINGS AND ANALYSIS
Procter & Gamble surges past General Motors to grab top spot
As Leaders' advertising slows to $101.31 bil amid heavy M&A activity
By R. Craig Endicott

100 Leading National Advertisers
Ranked by Total U.S. Ad Spending in 2005
Domestic Advertising Spending by Category
Ad Spending Totals by Media
Top 10 Advertisers in 10 Measured Media
U.S. Company Revenue Per Ad Dollar

MARKET SHARE RANKINGS
Top 10 Movie Studios
Top 10 Body Washes
Top 10 Shampoos/Conditioners
Top 10 Retailers
Top 10 Credit Cards
Top 10 Credit Card Issuers
Top 10 Restaurant Chains
Top Beverage Segments
Top 10 Liquid Refreshment Beverages
Top 10 Coffees
Top 10 Wireless Carriers
Top 10 Video Games
Top 10 Video Game Platforms
Top 6 Auto Companies
Top 10 Auto Brands

MEGABRANDS RANKINGS
Full year data was published July 17, 2006

2006 Megabrands Report
By Mark Schumann

Top 200 Brands, Full Year 2005 data
Top 200 Brands category and media totals, and a rankings of movies, Full year 2005 data

First half data was published October 10, 2005

Megabrands Report for First Half 2005
By Mark Schumann

Top 200 Brands, First-half 2005 data
Top 200 Brands category and media totals, and a rankings of movies, First-half 2005 data

METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report

Leading National Advertisers Archive
1997 to present

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