200 Leading National Advertisers 2015 edition index

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200 Leading National Advertisers is Ad Age's annual ranking of the largest U.S. advertising spenders.

Ad Age published the 60th annual Leading National Advertisers (200 LNA) report online July 6, 2015. Portions of the 200 LNA will appear in Ad Age's July 13, 2015, print edition.

MARKETER TREES 2015
Explore database of the 200 Leading National Advertisers
Featuring U.S. ad spending, brands, profiles, executives and agency rosters. Updated in July 2015 for 200 Leading National Advertisers 2015.

RANKINGS AND ANALYSIS
200 Leading National Advertisers
Ranking of the 200 largest U.S. advertisers in 2014.

200 Biggest Brands
Most-advertised brands by U.S. measured-media spending in 2014.

Big Spenders on a Budget: What the Top 200 U.S. Advertisers Are Doing to Spend Smarter
The 200 Leading National Advertisers accounted for 51% of U.S. measured-media ad spending and nearly two-thirds of TV advertising in 2014.
Industry analysis by Bradley Johnson

How Top Advertisers Are Spending Smarter
10 facts from Ad Age's 200 Leading National Advertisers report.

Webcast: How Big Marketers Are Spending Smarter
Presentation (PDF) available to Datacenter subscribers. Ad Age's Bradley Johnson analyzes spending of the 200 Leading National Advertisers and examines how marketers are doubling down on digital and taking unnecessary costs out of marketing.

U.S. Market Leaders
Leading marketers and brands in key categories in 2014: auto, beer, beverages, credit cards, household products, insurance, personal care, prescription drugs, restaurants, retail, wireless.

INDUSTRY TOTALS
Total U.S. Measured-Media Advertising Spending by Medium
Measured-media spending from Kantar Media by medium for 2014.

U.S. Major-Media and Marketing-Services Spending Forecasts
ZenithOptimedia's U.S. spending predictions for 2015 and 2016.

Total U.S. Measured-Media Advertising Spending by Category
Media spending totals from Kantar Media by category for 2014.

10 Largest Advertisers by Measured Media
Top spenders from broadcast TV networks, cable TV networks, broadcast spot TV and national syndicated TV, magazine, newspaper, internet display, search marketing, radio and outdoor based on measured media from Kantar Media and Kantar Media's AdGooroo.

METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report.

Leading National Advertisers Archive
1997 to present.

The Marketer Trees database and expanded Leading National Advertisers online report are part of premium content available to Ad Age Datacenter subscribers. Please visit AdAge.com/GetDatacenter or email customerservice@adage.com for subscription information.

To order print copies of Ad Age's July 13, 2015, issue, please email customerservice@adage.com.

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