GM Falls Out of Top 3 Global Spenders
L'Oréal Passes Carmaker, Moves in Behind Solid No. 1 P&G, Unilever
By Laurel Wentz
The 2008 edition PDF files are in two parts
Part 1: TOP AD SPENDERS
Ranked by 2007 measured media spending, a look at the top 100 global marketers from No. 1 Procter & Gamble Co. to No. 100 eBay. Plus, the top 10 marketers ranked in 86 countries.
Part 2: MULTINATIONAL AGENCIES
AND THEIR GLOBAL CLIENT ASSIGNMENTS
International agency networks and the accounts they handle in 61 countries; Ad Age's annual grid, sometimes called the Dots.
Global Marketing Archive
1998 to present