Index to Global Marketers 2008 Edition

Published on .

GLOBAL MARKETING

GM Falls Out of Top 3 Global Spenders
L'Oréal Passes Carmaker, Moves in Behind Solid No. 1 P&G, Unilever
By Laurel Wentz

The 2008 edition PDF files are in two parts

Part 1: TOP AD SPENDERS
Global Marketers
Ranked by 2007 measured media spending, a look at the top 100 global marketers from No. 1 Procter & Gamble Co. to No. 100 eBay. Plus, the top 10 marketers ranked in 86 countries.

Part 2: MULTINATIONAL AGENCIES
AND THEIR GLOBAL CLIENT ASSIGNMENTS

Global Accounts
International agency networks and the accounts they handle in 61 countries; Ad Age's annual grid, sometimes called the Dots.

Global Marketing Archive
1998 to present

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