Advertising Ratios & Budgets is a compilation of advertising spending and sales for products marketed and sold by more than 5,000 companies within 330 industry sectors. Budgets are grouped by industry to show competitors in category. Data is compiled from various sources, including 10-K reports, and is sometimes used as an indicator of effectiveness for current advertising campaigns.
Data provided by Schonfeld & Associates
TV viewing habits have changed dramatically in the past two years, but the increase in viewing opportunities across multiple devices and screens gives advertisers more ways to reach their consumers. In fact, 63% of executives believe TV technology provides a better platform to reach targeted consumers. Find out what we learned and what you should know.Learn more