100 Leading National Advertisers: 2003 edition index

Facts and figures on U.S. ad spending

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100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age started the LNA report in 1956.

MARKETER PROFILES 2003
The full 78-Page Leading National Advertisers Report
Financial returns, division sales, personnel, brands and agencies.

RANKINGS AND ANALYSIS
U.S. advertising spending rose 4.8% to $83 billion in 2002
By R. Craig Endicott

100 Leading National Advertisers
Ranked by total U.S. ad spending in 2002
Domestic Advertising Spending Totals
Domestic Ad Spending by Category
100 Leaders by Sales Per Ad Dollar
Top Advertisers in 12 Media

MARKET SHARE RANKINGS
Top 10 Near-Luxury Car Models
Top 10 Luxury Car Models
Top Retailers
Market Share Shuffle at Food Chains
Top 10 Movie Studios
Top 10 Insurance Advertisers
Top 10 Tooth Whiteners
Top 10 Toothpaste and Whitener Makers
Top 10 Razors
Top 10 Razor Marketers
Top 10 Ready-To-Serve Soups
Top 10 Bottled Water Brands

MEGABRANDS
Full year 2002 megabrands data originally ran July 21, 2003

2003 Megabrands Report
By Mark Schumann

Top 200 megabrands for full year 2002
Top spending megabrands by category & medium, full year 2002

First half 2002 megabrands data originally ran Oct. 14, 2002

Critical Spenders Prime Pump
By Mark Schumann

Top 200 megabrands for first half 2002
Top 10 U.S. advertisers, U.S. ad spending totals, & top categories for megabrands, first half 2002

METHODOLOGY AND MORE INFO
Leading National Advertisers Archive
1997 to present

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