Marketer Trees 09 Footer

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The Ad Age DataCenter compiled the 100 Leading National Advertisers by starting with the 300 largest national advertisers based on measured U.S. media spending. Ad Age pared that to 100 after adding in estimated unmeasured spending.

Advertising Age's DataCenter produced Marketer Trees 2009 in June 2009 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's top 100 advertisers.

Here's an Index to the 100 LNA report. See Methodology for more information about the report.

For more information on agencies, see Agency Family Trees 2009.

Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. E-mail:

This document (published June 22, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.