First Quarter Spending 2002

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Read the story: FIRST QUARTER AD SPENDING WAS UP

First quarter 2002 ad spending totals
Measured media figures from CMR
JanuaryFebruaryMarchFirst quarter
Media20022001% change20022001% change20022001% change20022001% change
Magazines 807.1 940.9 -14.2 1,108.7 1,247.7 -11.1 1,377.8 1,455.3 -5.3 3,293.6 3,644.0 -9.6
National Newspapers 213.4 258.5 -17.4 235.5 240.9 -2.2 261.2 276.7 -5.6 710.1 776.1 -8.5
Newspapers 1,410.7 1,325.3 6.5 1,506.4 1,425.3 5.7 1,771.2 1,539.9 15.0 4,688.3 4,290.5 9.3
Sunday Magazines 88.2 82.9 6.4 86.9 86.6 0.4 128.3 97.9 31.0 303.3 267.4 13.5
Syndication 248.8 284.9 -12.7 220.6 251.1 -12.1 239.8 275.2 -12.9 709.2 811.2 -12.6
Network TV 1,660.0 1,869.3 -11.2 2,086.5 1,486.2 40.4 1,817.3 1,863.0 -2.5 5,563.7 5,218.5 6.6
Cable TV 629.5 720.4 -12.6 707.7 779.8 -9.2 804.0 982.3 -18.2 2,141.2 2,482.5 -13.8
Spanish Language Network TV 159.1 132.5 20.0 160.3 136.8 17.2 184.7 146.6 26.0 504.1 415.9 21.2
Spot TV 1,216.1 1,273.3 -4.5 1,218.6 1,042.7 16.9 1,194.1 1,223.3 -2.4 3,628.8 3,539.3 2.5
Network Radio 56.5 55.2 2.3 67.3 61.3 9.8 84.3 66.0 27.7 208.1 182.5 14.0
National Spot Radio 106.0 109.6 -3.3 152.2 154.3 -1.3 216.2 169.4 27.6 474.3 433.3 9.5
Internet 202.7 279.2 -27.4 226.0 271.4 -16.7 270.4 247.4 9.3 699.1 798.0 -12.4
Outdoor 211.8 175.5 20.7 197.3 180.4 9.4 172.5 193.5 -10.9 581.6 549.4 5.9
Subtotal consumer media 7,009.8 7,507.5 -6.6 7,973.9 7,364.4 8.3 8,521.6 8,536.5 -0.2 23,505.3 23,408.4 0.4
Business-to-business magazines 383.1 522.9 -26.7 370.2 495.1 -25.2 429.2 557.1 -23.0 1,182.6 1,575.1 -24.9
Total measured media 7,392.9 8,030.4 -7.9 8,344.1 7,859.5 6.2 8,950.8 9,093.7 -1.6 24,687.9 24,983.5 -1.2
Notes: Dollars are in millions. Source: Taylor Nelson Sofres' CMR.
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