Top 10 ad spenders in 2001

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Top 10 ad spenders by measured media
Rank Advertiser Year 2001 ad dollars Year 2000 ad dollars % change
1 General Motors Corp. $2,188 $2,931 -25.4
2 Procter & Gamble Co. 1,592 1,636 -2.7
3 AOL Time Warner* 1,553 1,457 6.6
4 DaimlerChrysler 1,392 1,683 -17.3
5 Philip Morris Cos. 1,380 1,801 -23.4
6 Ford Motor Co. 1,249 1,182 5.7
7 Walt Disney Co. 1,050 1,087 -3.4
8 Johnson & Johnson 852 885 -3.7
9 Verizon Communications 843 742 13.6
10 Pfizer 815 807 1.0
Dollars are in millions. Source: Taylor Nelsen Sofres' CMR. Totals in this table exclude business-to-business magazine spending and internet ad spending. *Includes some intra-unit ad placements among AOL Time Warner properties. See related story