Ad Age Datacenter subscribers have exclusive access to the complete report at AdAge.com/agencyreport2015. Exclusive online content includes:
- Agency Family Trees 2015, a database of the World's 50 Largest Agency Companies with profiles, agency holdings, financial facts and links to related content.
- Expanded rankings of agencies by discipline.
- Fast facts and figures on more than 900 agencies.
Subscribe: 877-320-1721 or go to Ad Age Datacenter.
To order additional copies of Ad Age's Agency Issue print edition including Agency Report 2015 and the Agency Family Trees 2015 pullout poster (found after Page 8), email firstname.lastname@example.org.
Ad Age's exclusive 2015 agency executive contact list is available for purchase. The list includes names, titles and contact information for key executives at the nation's 900-plus largest advertising, media and marketing-services agencies. For information on purchasing that list, email MBriganti@MeritDirect.com.
Information for Agency Report 2015 came from questionnaires submitted by agencies and from analysis by Ad Age Datacenter. To see the questionnaire, go to AdAge.com/arq.
Most agencies submit revenue and data via the questionnaire. Publicly held agency firms sometimes prefer not to reveal revenue for specific agencies; figures for those agencies and some independent agencies are Ad Age estimates. An asterisk next to an agency name indicates an Ad Age Datacenter revenue estimate.
Revenue and rankings for 2014 and 2013 are based on data collected and/or adjusted in 2015, so the 2013 ranking for an agency company, agency network or agency may be different from the 2013 ranking that appeared in the April 2014 report (Agency Report 2014).
Ad Age evaluates ad agencies and marketing-services agencies for breakout rankings by discipline. For these rankings, Ad Age applies a 75% rule: If revenue from a particular discipline represents less than 75% of an agency's total revenue, only revenue attributed to that discipline is shown for that agency in the chart. However, if the discipline accounts for 75% or more of an agency's total revenue—implying the discipline is the foundation of that agency—then an agency is ranked in that discipline at 100% of revenue.
Questionnaires for Agency Report 2016 will be available in January 2016 at AdAge.com/arq. Agencies that want to receive a questionnaire for 2016's report may email AgencyReport@adage.com. Ad Age will publish Agency Report 2016 in April 2016.
Advertising Age's 71st annual Agency Report, produced by Ad Age Datacenter.
Datacenter directors: Bradley Johnson, Kevin Brown
Editors: Catherine Wolf, Shawna Lent
Research assistants: Kim Bauer, Megan Caruso, Michael Corio, Scott Haake, Steven Montero