Profile from the 2007 Agency Report

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Revenue ($ in millions)20062005% chg
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Offices20062005% chg
Notes: AKQA, with offices in the U.S., U.K., Singapore and Shanghai, in February 2007 gained a new owner when General Atlantic, a Greenwich, Conn.-based private equity firm, purchased a majority of the agency about the same time AKQA's previous majority owner, Francisco Partners, cashed out of its position. The action allowed AKQA to retain its independence in the heavily consolidated ad industry. Francisco had invested $70 million in AKQA when it was formed in March 2001. WPP was believed to have been interested in AKQA after losing out to Publicis in the latter's acquisition of Digitas in January 2007. In February 2006, Andrew O'Dell became president for interactive advertising, overseeing online advertising nationally. He was senior VP. At the same time, Stuart Sproule became managing director, San Francisco, and Guy Wieynk succeeded Mr. Sproule as director of client services, a job he held for only a short time before tappped as managing director of the New York office. Mr. Wieynk had led the Microsoft Xbox account. A mobile marketing unit headed by Daniel Rosen was formed in early 2006. Intent is to develop wireless strategies for clients. Formerly of Greenland, a U.K. agency, Mr. Rosen is based in London. In another management move, Tom Pierce became CFO in August. AKQA was formed in January 2001 as the conjunction of Citron Haligman Bedecarre in San Francisco, AKQA Interactive in London, Magnet Interactive in Washington and AdInc in Singapore. Those shops are now all referred to as AKQA offices.
Top executive: Tom Bedecarre, CEO
Headquarters: AKQA/118 King St., 6th Fl., San Francisco, Calif. 94107/Phone: (415) 645-9400/Fax: (415) 645-9420/URL: www.akqa.com

An asterisk (*) indicates figures are Ad Age estimates.

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