Commercials: Brett Morgen, Mac Carter/Jeff Blitz, John Curran, David Denneen, John Dolan, Andrew Douglas, David Fincher, Alejandro Gonzalez-Inarritu, Garth Jennings, David Kellogg, Emmanuel Lubezki, Robert Logevall, Nic Mathieu, Jeffery Plansker, Chris Reiss/Amy Hill, Mark Romanek, Stephane Sednaoui, Patrick Sherman, Malcolm Venville, Gore Verbinski
Gorgeous: Frank Budgen, Tom Carty, Chris Palmer, Peter Thwaites
Features: Alejandro Gonzalez-Inarritu, Wong Kar-wai, Neil LaBute, Barry Levinson, Alan Parker, Jay Roach, J.B. Rogers, Gary Ross, Bryan Singer, Lars van Triers
Thankfully there was Budgen's Grand Prix-adorned "Tag" in the awards mix to help Anonymous come down from the high it must have gotten from BMWFilms.com. The latter as well has earned heaps of honors (including a Cyber Grand Prix), but perhaps more significantly it managed to both bewilder and inspire the industry as a whole with its category-defying crossover into online netherworld. The mind-boggling success Anonymous had partnering with Fallon on the first round of films for the luxury auto may have singlehandedly changed the map of the advertising production industry as we know it, sending others on similar-minded pursuits. Since the landmark achievement, however, this year Anonymous has achieved feats of the more traditional sort, on Chiat's first work for adidas, which reunited Fincher with spots ("Legs") and Budgen with the mollusks ("Slugs") - remember "Bet on Black?" Venville brought pure puppy love to the screen for MasterCard and Denneen engaged Derek Jeter in a round of Gatorade gargoyle ball. On the film tip, Brett Morgen's doc on fabled Hollywood producer Robert Evans, The Kid Stays in the Picture, and Mark Romanek's One Hour Photo, which unearths a sinisterly sedate Robin Williams, have both earned critical raves.