|37 Bartle Bogle Hegarty* |
|Revenue ($ in millions)||2006||2005||% chg|
Bartle Bogle Hegarty, founded in 1982, employs 845 worldwide in offices in London, Singapore, Toyko, New York, Sao Paulo and Shanghai, an office added in late 2006. Bartle has reported plans to expand soon into India where Unilever, a client, is the largest advertiser. Bartle estimates 71% of its income comes from work that runs internationally. In May 2006, the agency opened what it called a brand invention business called Zag, which specializes in developing products that are licensed or sold to third parties. Zag, led by chief executive Neil Munn, is compensated by getting a share of the sales revenue. Mr. Munn came to the new post from global brand director at Unilever. Bartle Bogle's corporate motto is "When the world zigs, zag." Bartle is 49% owned by Publicis Groupe, an investment taken by Publicis' Leo Burnett
Worldwide several years ago. BBH
New York is Bartle Bogle Hegarty's U.S. outpost. Bartle's 2005 estimated revenue was revised by Ad Age.
Nigel Bogle, CEO
Bartle Bogle Hegarty/60 Kingly St., London, W1B 5DS/Phone: 44-207-734-1677/Fax: 44-207-437-3666
Bartle Bogle Hegarty/7 W 22nd St., New York, N.Y. 10010/Phone: (212) 812-6600/Fax: (212) 242-4110/URL: www.bartleboglehegarty.com
An asterisk (*) indicates figures are Ad Age estimates.