Carlson

Profile from the 2007 Agency Report

Published on .

13 Carlson
Revenue ($ in millions)20062005% chg
Worldwide$390.0$370.05.4
U.S$282.0$266.06.0
Non-U.S.$108.0$104.03.8
Employees20062005% chg
Worldwide2,8142,7333.0
U.S.1,7381,6783.6
Non-U.S.1,0761,0552.0
Offices20062005% chg
Worldwide4249-14.3
U.S.1519-21.1
Non-U.S.2730-10.0
Notes: Carlson Marketing, a marketing services company that defines itself as a relationship marketing company, has been pushing itself as the global agency of choice for below-the-line sales and marketing services, 1-to-1 marketing and meetings and events. Beginning in mid-2005, Carlson integrated its 42 worldwide offices by placing them under a common P&L. The 11 below-the-line services offered by Carlson throughout its network now operate as global lines of business emanating from corporate headquarters, relegating local offices to client service centers. This change in reporting changed Carlson from a holding company structure to an operating company. The move was made to gain AOR assignments, a relatively new concept for marketing services agencies. Since the reorganization, Carlson has been named AOR for marketing services by AARP, Home Depot, Oracle among others, according to Jim Schroer, president-CEO. Carlson opened a Chicago office in 2006. Carlson services Abbott Laboratories and Allstate Corp. among others through the office, which is headed by Margaret Murphy, VP-Midwest Region, who is based in Minneapolis. Carlson Marketing is a unit of Carlson Cos., which owns the Radisson, Park Plaza and Country Inns & Suites hotel chains, TGI Friday's restaurant and half of Carlson Wagonlit Travel.
Top executive: Jim Schroer, pres & CEO
Headquarters: Carlson/Carlson Parkway, P.O. Box 59159, Minneapolis, Minn. 55459/Phone: (763) 212-4520/Fax: (763) 212-6664/URL: www.carlsonmarketing.com

An asterisk (*) indicates figures are Ad Age estimates.

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