Cheil Communications

Profile from the 2007 Agency Report

Published on .

16 Cheil Communications
Revenue ($ in millions)20062005% chg
Worldwide$256.3$210.721.6
U.S$20.5$18.511.3
Non-U.S.$235.7$192.322.6
Employees20062005% chg
Worldwide1,2701,11414.0
U.S.1038028.8
Non-U.S.1,1671,03412.9
Offices20062005% chg
Worldwide312619.2
U.S.440.0
Non-U.S.272222.7
Notes: Founded in 1973, publicly held Cheil Communications is the largest agency group in South Korea and globally operates 31 agencies in 18 countries, including U.S. offices in Ridgefield Park, N.J., Dallas and Irvine, Calif. Cheil began to expand internationally in 1988, opening its first international branch office in Tokyo. It has since established offices and branches throughout the world, including shops in New York, London, Beijing, Sao Paulo and Singapore. Cheil became listed on the Korean Stock Exchange in 1998. Samsung (Samsung Corp., Samsung Card and Samsung Electronics), its largest shareholder, holds 18% of Cheil stock. In fact, Cheil grew out of the Samsung network and retains its gobal business with the help of strategic alliance agreements with other agencies. Samsung is its biggest client, but global marketers are well represented on its client roster in South Korea.
Top executive: NakHoi Kim, pres
Headquarters: Cheil Communications/736-1, Hannam-2 dong, Yongsan-gu, Seoul, 140-739/Phone: 82-2-3780-2220/Fax: 82-2-3780-3114-2204/URL: www.cheil.com

An asterisk (*) indicates figures are Ad Age estimates.

Traditional agencies
CCA
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$20.5$18.511.3
Employees20062005% chg
U.S.1038028.8
Offices20062005% chg
U.S.440.0
Notes: CCA, which stands for Cheil Communications America, is a full-service agency with three U.S. offices: Ridgefield Park, N.J., Irvine, Calif., and Richardson, Texas. The shops work closely with CCA offices in Mexico City and Toronto. CCA is owned by Cheil Communications, Seoul. The agency largely handles the multiple divisions of Samsung Corp., including telecom, semiconductors, consumer electronics, home appliances, digital information and technology.
Top executive: Ben Heo, pres
Headquarters: CCA / 105 Challenger Rd., Ridgefield Park, N.J. 07660 / Phone: (201) 229-6050 / Fax: (201) 229-6058 / URL: www.ccaworld.com

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