|16 Cheil Communications |
|Revenue ($ in millions)||2006||2005||%
Founded in 1973, publicly held Cheil Communications is the largest agency group in South Korea and
globally operates 31 agencies in 18 countries, including U.S. offices in Ridgefield Park, N.J., Dallas and Irvine, Calif.
Cheil began to expand internationally in 1988, opening its first international branch office in Tokyo. It has since
established offices and branches throughout the world, including shops in New York, London, Beijing, Sao Paulo and
Singapore. Cheil became listed on the Korean Stock Exchange in 1998. Samsung (Samsung Corp., Samsung Card and Samsung
Electronics), its largest shareholder, holds 18% of Cheil stock. In fact, Cheil grew out of the Samsung network and retains
its gobal business with the help of strategic alliance agreements with other agencies. Samsung is its biggest client, but
global marketers are well represented on its client roster in South Korea.
NakHoi Kim, pres
Cheil Communications/736-1, Hannam-2 dong, Yongsan-gu, Seoul, 140-739/Phone: 82-2-3780-2220/Fax:
An asterisk (*) indicates figures are Ad Age estimates.
|Traditional agencies |
|Revenue ($ in millions)||2006||2005||% chg|
CCA, which stands for Cheil Communications America, is a full-service agency with three U.S. offices:
Ridgefield Park, N.J., Irvine, Calif., and Richardson, Texas. The shops work closely with CCA offices in Mexico City and
Toronto. CCA is owned by Cheil Communications, Seoul. The agency largely handles the multiple divisions of Samsung Corp.,
including telecom, semiconductors, consumer electronics, home appliances, digital information and technology.
Ben Heo, pres
CCA / 105 Challenger Rd., Ridgefield Park, N.J. 07660 / Phone: (201) 229-6050 / Fax: (201) 229-6058 /