|22 Cossette Communication Group |
|Revenue ($ in millions)||2006||2005||% chg|
Cossette Communication Group, a public company based in Quebec City, is
an integrated marketing holding company whose primary advertising operation is Cossette
Communications-Marketing in Canada. Cossette draws 57% of its revenue from traditional
advertising, 11% from interactive through its Fjord and Interactive Marketing + Technology,
16% from direct and sales promotion via its Blitz, Data, Direct & Promo and Elvis
Communications units, and 16% from PR through Optimum Public Relations, PainePR and Band &
Brown. In the U.S., the marketing organization owns Cossette Communications (previously
Cossette Post), New York, acquired in 2001, and Calif.-based PainePR, acquired in 2004. Paine
also has offices in Irvine, Calif., New York and Boston. In its most recent fiscal period
ended Sept. 30, 2006, acquisitions--largely coming from London--provided growth. Cossette
acquired controlling interest in London agency Miles Calcraft Briginshaw Duffy (MCBD) at
year-end 2005, largely because the U.S. fell from $26.9 million to about $20 million revenue,
a decline credited to account losses. Canadian operations, the remaining geographic segment,
grew 8.7% to $129 million. Overall, Cossette's revenue stream was hurt by the growing
strength of the Canadian dollar versus the U.S. dollar (the C$ rose 6.7% vs. the US$).
Cossette reports its top 10 clients account for 46.5% of revenue and its top 50 claim 73.8%
of revenue. The agency has 800 clients.
Claude Lessard, chmn & CEO
Cossette Communication Group/801 Grande Alle Ouest, Ste. 200, Quebec
City, Quebec G1S 1C1/Phone: (418) 647-2727/Fax: (418) 523-1689/URL: www.cossette.com
An asterisk (*) indicates figures are Ad Age estimates.
|Revenue ($ in
Cossette Communications is the former Cossette Post, acquired by
Cossette in 2001. Agency revenue dipped in 2006 from account losses, one of the largest being
TD Waterhouse USA. The client was acquired early in 2006 by Ameritrade Holding Co.
Ameritrade's agency, OgilvyOne
, then assumed the account for the newly named TD Ameritrade.
Also lost were Cache, Horizon BCBS, Phoenix, JP Morgan and Kashi. The New York shop recently
won the McGraw-Hill account, and took on project work for General Motors. Alex Sakiz became
head of interactive in New York in 2006, a move that took him away from the Canadian side of
that discipline. Cossette Communications and PainePR now share the same space in New
James Crossland, exec VP Cossette U.S.
Cossette Communications / 415 Madison Ave., 3rd Fl., New York, N.Y.
10017 / Phone: (212) 753-4700 / Fax: (212) 755-0284 / URL: www.cossetteusa.com
relations agencies |
PainePR, founded in 1986, became a subsidiary of Cossette
Communications in 2004.
David Paine, CEO
PainePR / 19000 MacArthur Blvd., 8th Fl., Irvine, Calif. 92612 / Phone:
(949) 809-6700 / Fax: (949) 260-1116 / URL: www.painepr.com